VISITORS FLOCK TO BIRMINGHAM FOR STYLE IN THE CITY 2009!

The Sunday Times Style in the City proved a run-away success last week, with over 10,000 fashionable shoppers visiting Birmingham during the three day event, an increase of just under 20% on the previous year.

Visitors were treated to a series of fashion and beauty events across the city centre, including the sell-out Style Masterklass Sessions at Bullring hosted by Myleene Klass, special in-store promotions at Harvey Nichols, House of Fraser, M&S and Selfridges, and style and beauty tips in The Oasis at The Pavilions.

TV personality Emma Willis hosted the Catwalk Shows at The Mailbox presenting Autumn/ Winter collections from Birminghams most stylish retailers, top designers and Birmingham City Universitys fashion Graduates. The Catwalk Shows also marked the professional debut for the winners of Style Birminghams Model Search.

Almost 4,500 visitors packed the nine shows at Myleenes Style MasterKlass at Bullring. Audiences were given the ultimate insight into accessorising the LBD, treated to an exclusive Q&A with stylist to the stars, Bradley Taylor, and wowed by the style make-over on nine local ladies from the region.

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"The whole thing was brilliant but the catwalk show in the Mailbox was the highlight for me! We also loved what was happening in Harvey Nicholls, Selfridges and Marks + Spencer and I spent a few hundred quid buying bits and pieces I had seen on the catwalk.
It was a superb day so thank you Sunday Times for bringing such a great event to Birmingham and we all look forward to Style 2010!"
Visitor, Birmingham

"We really enjoyed Style in the City this year. Both the Style Masterclass show and the catwalk show were a great success for us and the City as a whole. Once again, this allowed the City to showcase itself as a top Retail destination to both existing and new shoppers!"
Mark Matthews, General Manager, Selfridges Birmingham

"The event not only met our expectations but surpassed them; the team had a great time and enjoyed working with top names. We have certainly increased our profile and introduced our brand to people, not just from Birmingham, but from all over the UK.”
Ben Dellicompagni, Managing Director of Francesco Group

"Style in the City truly lived up to it's name tag and offered the people of Birmingham a fashion spectacular to indulge their discerning tastes. The event flowed with effervescent excitement, glamour and an aura of quality. Detail was well considered and Baileys were managed with a personal touch to ensure our brand was portrayed in only a positive manner. The event was a success for Baileys & also the visiting public gauging by smiles on faces."
Matthew Westcott, Account Manager, Baileys (Diageo UK)

"We were absolutely mobbed - as predicted - on Saturday!"
Rachel Kendrick, Galvanic Spa (exhibitor - The Oasis)

"Just wanted to say thankyou for letting me be a part of Style in the City. We had a brilliant time and met lots of wonderful people.
I found the team very helpful, approciable and very professional throughout the event.
I have already had lots of after sales interest via emails from my site so the 1000 business cards that were taken by customers are already bringing in extra sales to my little business as well as an offer of magazine exposure - which is fab!!
Please Please remember me for future events! "
Michelle Eve, Hand Made By Me (exhibitor - The Jewel Room)