Hannah Oussedik, Show Manager for Style in the City said:

"We are delighted with the success and popularity of this event, particularly in the current climate, and believe it highlights just how fashion savvy Birmingham and its shoppers really are.

We worked particularly closely with the city's retailers this year, through Retail Birmingham, and this approach ensured that the event ran incredibly smoothly and highlighted the breadth of shopping that the city has to offer. Many of the retailers featured within the shows, including Selfridges and Monsoon, reported featured items selling out in store, so we know that it makes a difference to their bottom line too!"

Kevin Breese, General Manager of Harvey Nichols said:

"Style in the City has been a huge success for us and helped introduce our store to many new shoppers. Our visitor numbers were up by more than 50% during the three days of Style in the City, withtrading on the Friday 60% up. Particular successes throughout the three days were seen in womenswear and in our Beyond Beauty department.

It was a fantastic opportunity to showcase what a wonderful retail offer we have in the city to so manypeople from outside the region and remind them just why we are one of the UK's best shopping destinations."